Station Mall

The project for Station Mall initially began as a request for wayfinding, requiring new directory hardware and illustrated graphic maps. The project included the design and fabrication of 5 directory units and north and south map illustrations that would be specifically placed in correct orientation to the directory placements in the mall.

As the new wayfinding was part of a larger revitalization of the interior space, new branding was also proposed to support the new direction. Proposed elements included new logo, business card design, marketing posters, branded bags, and updated web and social media pages.

This project was lead by Jamie Somerton in the capacity of Creative Director for Directional Designs, in collaboration with associate designer, Matthew Azzopardi.


Branding, Graphic, Portfolio


February 6, 2018


Branding, Marketing, Wayfinding