Pump Hospitality Group, a well-established restaurant group with locations in Mississauga & Burlington, launched their own brew of beer to feature among their roster line up of craft, premium, and domestic beers. Their new amber ale, Pump Signature Amber, would be available on tap and also in tall can for retail sales. The branding for Pump Signature Amber needed to leverage the existing iconic triangular Pump & Patio branding, a cherished and recognized brand in Mississauga for over 30 years.

The SC team was commissioned with developing the branding, print & marketing collateral, packaging, along with shooting product photography and a video reel to support the launch.

Pump Signature Amber is now one of the top selling beers at each of their restaurant locations. Due to the success of the product on tap in-restaurant, a tall can retail version was created for customers to enjoy at home.