Startup company, Bravo Canada, contacted us to conceive the branding for their new company. They wanted to ensure the brand had a strong icon that would connect to Canada and their immigration service simultaneously. We designed a modified maple leaf icon that was rounded on one side, reflecting the shape of the world, with intersecting flight lines that would intersect the shape. The icon was paired with a lower-case wordmark and a red and dark grey colour scheme. It was also important to the client to have the logo in a horizontal lock-up and vertical lock-up for the various planned applications.