Startup company, Best-Way Construction, contacted us to conceive the branding for their new company. One of the major requirements was ensuring the design of the “B” communicated visually that this was a construction company. In collaborating with their team, the final design featured a measuring tape incorporated into the capital “B”. We also casted a dramatic shadow behind the “B” to convey the idea of a 3D structure being built. The branding will be used for tshirts, safety hats, signage, business cards, truck wraps, and other applications.