With the launch of Gamble’s new company values, visions, and mission, our team was tasked on how to brand and visualize each element. The final direction united eye popping produce photography and typography that represented each value, such as a banana for communication, equally sliced oranges wedges for equality, and an open pea pod representing open and honesty. A story map was also illustrated using the values to tell the Gambles story. The new branded values, vision, and mission were formatted for various media, including wall signage, hanging banners, and digital. The various signage was installed at the Ontario Food Terminal site and their Dwight Distribution Centre site.